What is Environmental Graphic Design?
Bringing Spaces to Life.
Every message needs an captivating medium to connect people to place.
Environmental Graphic Design (EGD) is a unique design approach that encompasses multiple disciplines to communicate branded stories and bring them to life in a built environment. EGD utilizes elements of graphic design, architecture, interior design, landscape design and industrial design to create a cohesive, feeling, message or impression.
“Environmental Graphic Design embraces many design disciplines including graphic, architectural, interior, landscape and industrial design, all concerned with the visual aspects of wayfinding, communicating identity and information, and shaping the idea of creating experiences that connect people to place.” – The Society of Environmental Graphic Design
In simple terms, EGD focuses on wayfinding – the way people navigate through space to get from one brand to another – identify and brand communication, and information flow and design.
With Environmental Graphics, Rapids Reproductions works in a number of highly specialized practice areas to activate places and create clear and effective navigation solutions. From wayfinding design, placemaking and brand identity, we give projects clear voices, bring them to vibrant life and communicate them to their communities and customers.
Transform Your Environment to Your Brand
From the first impression of the reception area to individual work areas and common spaces, we can help you create a visual story that’s uniquely yours.
Reception Area – make a lasting first impression with a single sign or completely rebranded area.
Common Areas – Transform your break rooms into relaxing oases or build community by extending your culture and values to hallways and other common areas.
Work Spaces – Incorporate themes to create the perfect work environment – increasing productivity and creating a sense of common purpose.
Walls – Create a custom temporary or long-term visual display using a variety of applied materials.
Glass – Increase privacy while adding style and sophistication to conference rooms and other enclosed spaces.
Signage – Get creative with dimensionaltiy or give your brand and logo a refined treatment.
With Rapids Reproductions’ Environmental Graphic Design, you can integrate a story with the built environment to create a memorable experience and compelling message.